NAHASHAD Lookbook & Campaign

May 27

Deadline by NAHASHAD

“Deadline, my first body of work, developed between 2019 and 2022, is rooted in the urge to create, experiment, and construct. I do not define it as a collection, but as an early body of work that helped shape my visual language and design identity.

The title Deadline reflect the sensation of having “missed” the right moment, a form of self-imposed limitation that became part of the piece’s meaning. What began as urgency evolved into a visual manifesto, suggesting metamorphosis, and identity play.

Through this project, I explored shape, construction, and material contrast, creating garments that are bold and expressive, oscillating between the sculptural and the theatrical.”

By Fouad, Fashion Designer @ NAHASHAD